iOS Developer Enterprise program - can device users install the app directly?

iOS Developer Enterprise program - can device users install the app directly?

I wish to enrol in the iOS Developer Enterprise program. I cannot find an
answer to my question - and for that matter Apple themselves aren't sure
when I ask on the phone.
My question: can I deliver an app over-the-air directly to the target
device, if that app is developed using the iOS Developer Enterprise
program?
Ideally this is the case, and I can deliver the app to "road warrior"
colleagues who do not wish to open a laptop and start iTunes to install an
app on their iOS device (almost always an iPhone).
What is your experience?